Excel Fuels Partners with VP Racing Fuels
Aggressive Expansion of Retail Brand Planned….
San Antonio Texas-based VP Racing Fuels announced Sep. 8th Excel Fuels, one of the largest independent petroleum distributors in Oklahoma, has partnered with VP in its retail branding program. Oklahoma City-based Excel plans to convert each of its 11 corporate-owned E-Express locations to the VP brand with 29 independent locations to follow. Each store is expected to carry VP’s race fuel blends as well as VP’s array of consumer products.
Neal Do, President of Excel Fuels, LLC, was quick to grasp the advantages of VP’s branding program. “The first thing that caught my attention about VP’s program was the option to buy fuel on the open market, which saves us $.08-.10 per gallon and makes us much more competitive. At the first station we converted, these savings enabled us to match the price of a super independent we compete with and we’ve already seen a 30% increase in gallons. Not only are we making more money per gallon, we’re selling more gallons.”
“VP’s brand also helps differentiate our sites from the competition with a premium look, a premium reputation, and race fuels that are the fuel of choice for performance enthusiasts,” Do added. “VP’s race fuel blends represent an additional profit center for our dealers and are something no other brand can offer. In addition, VP’s credit card fees are the lowest in the industry, which has saved more than $2000 per month at one of our stations. We’re also happy that, despite the change, retail customers will be able to continue taking advantage of Excel’s popular loyalty program.”
“We’re extremely pleased to welcome Excel Fuels to Team VP,” said Alan Cerwick, President of VP Racing Fuels. “Neal Do is an astute businessman and very well respected in the industry, so his enthusiasm means a great deal. Neal immediately saw the advantages of our program and is going all in with race fuels, VP Small Engine Fuel and VP Madditives™, with long-term plans to offer VP101 unleaded performance fuel at the pump once the program is established. Our partnership with Neal will provide a big boost to the expansion of VP’s brand program in Oklahoma.”
“To me, VP’s branding program is a real turning point,” said Do. “For too long, major brands have taken advantage of station owners, but VP’s program is changing the playing field. On its own, our E-Express brand wasn’t big enough or widely recognized, but partnering with VP Racing Fuels will position us to grow aggressively not only in Oklahoma but beyond.”
About Excel Fuels:
Based in Oklahoma City, Oklahoma, Excel Fuels, LLC, was founded in 1998 with a single store that it leased. After enjoying robust growth in the ensuing years, Excel now owns all its property including retail stores, a corporate office and state-of-the-art distribution center.
About VP Racing Fuels:
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars, TORC-The Off Road Championship, NHRA Championship Drag Racing, and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of its retail branding program, gas stations/convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines,including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle portable gas-powered equipment; VP Madditive performance chemicals; and VP/PowerMaster® hobby fuels for R/C Racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.
Posted by: Steve Scheidker