Gone in A Flash!
No matter how you cut it or what brand you are loyal to — you can’t help but be impressed by this rather amazing sales accomplishment this past week for Chrysler Group LLC….
If you blinked, you missed it. The limited-edition Mopar ’14 Challenger, the latest Chrysler Group LLC vehicle to come straight from the factory already upgraded with Mopar products, has sold out in just the first day after being made available to dealers.
The Mopar ’14 Challenger is the most recent limited-edition vehicle offered by the brand, continuing the success of the Mopar ’10 Challenger, Mopar ’11 Charger, Mopar ’12 300 and Mopar ’13 Dart in demonstrating how owners can personalize their rides with Mopar products — even before driving away from the dealership. With only 100 built, the Mopar ’14 Challenger is the rarest limited-production Dodge Challenger offered to date.
“The very high demand for the Mopar ’14 Challenger spotlights the success of our limited-edition, Mopar-modified vehicles, and also clearly demonstrates the passion our customers have for personalizing their rides,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “Whether during or after the ordering process, Mopar is there to help put a personal touch on customers’ rides.”
“The Mopar ’14 Challenger shows that when combining a legendary car like the Dodge Challenger R/T Shaker and making it even more exclusive, we create collectible performance machines unlike anything else on the road,” said Tim Kuniskis, President and CEO of Dodge Brand. “From the Mopar ’14 Challenger to the new Scat Pack performance stage kits available on Challenger, Charger and Dart, you can continue to expect great things when Dodge and Mopar team up.”
Many unique features contributed to the Mopar ’14 Challenger’s quick sellout, including two exterior color options and three Mopar Blue stripe options. A 5.7-liter HEMI® V-8 engine also rumbles beneath the Satin Black Shaker hood scoop, while exterior design elements include 20 x 8-inch Gloss Black aluminum wheels with Mopar center caps, a unique Black Vapor grille surround, a black fuel-filler door, a Satin Black deck-lid spoiler with Gloss Black “Mopar Design” badge and “Mopar” quarter-glass decals.
The interior is upgraded with premium leather seats featuring Mopar Blue accent thread and Mopar Omega M logos embroidered on the seat backs. Other unique touches for the limited-edition ride include a serialized instrument panel plaque, “Mopar” branded key fobs, a custom-crafted personalized owner’s kit with a Mopar ’14 brochure and much, much more.
Customers ordering the Mopar ’14 showed they still wanted the rarest limited production Dodge Challenger offered to date with additional customization. Of the 100 orders placed on the first day, 52 customers chose the Pitch Black exterior paint version, while 48 opted for the newly offered Bright White option. The traditional Shaker stripe proved to be the most popular graphic chosen for their ride, followed by the bodyside decal and then the rocker stripe. Top Custom Shop options chosen were hood pins, Mopar Performance badges, quad exhaust tips and the Challenger monogrammed car cover. The top-ordered Mopar Performance part was the cat-back exhaust to complement the Shaker intake.
Although all 100 Mopar ’14 Challenger vehicles have been spoken for, enthusiasts can still build their own similarly personalized and unique, one-of-one Dodge Challenger.
Customers taking delivery of a new Dodge Challenger can have their ride personalized in a similar way to the sold out version right at their local dealership. Existing owners who have their own Challenger pride and joy at home also can have their vehicle updated with Mopar parts and accessories to make it similar to the sold out version.
Many of the up-fitted items for the Dodge Challenger are offered through Mopar’s vast catalog of parts and accessories available at Mopar.com or an authorized dealership.