Mopar® Expands Canadian Drag Racing Support

by editor on Apr.28, 2011, under Hotzone

Mopar® Expands Canadian Drag Racing Support

Mopar® Canada, who has been the title sponsor for the IHRA’s Mopar Canadian Nitro Jam since inception back in 2000, has announced an important further expansion of their involvement within Canada’s drag racing scene…..

The progressive company will supplement it’s sponsorship of the Grand Bend Motorplex event (July 16-17th) with new involvement in a title sponsorship role for the IHRA’s Mopar Rocky Mountain Nitro Jam at Edmonton’s Castrol Raceway (June 24-27th).

“During our decade with Grand Bend we saw that as a huge success and we were very happy with the response,”said Jim Kiritsis, Head of Mopar, Chrysler Canada. “We felt what better way to improve on that then by adding expanded involvement with the Edmonton IHRA race.”

With the announcement, Mopar Canada has cemented its presence and support for Canada’s two largest annual drag racing event attractions.

“We’d like to think of it as a one-two punch for drag racing,” Kiritsis added. “The sport has been so important to the Mopar brand and our company roots are there. So it only makes sense that we continue and be identified as a solid part of the sport in Canada.”

Jim Kiritsis

Kiritsis confirmed that Mopar’s full display hauler, which was a very popular fan attraction during last year’s event in Edmonton, will again make the cross country trip to Alberta. Numerous special Chrysler brand vehicles, local high-performance Mopar cars and an extensive line-up of the latest parts and accessories from Mopar will be available for viewing.

Western Canada’s reputation for Mopar brand drag racing is already highly impressive and reputed, thus making Mopar’s new support for the Rocky Mountain nationals a very deserving and timely development. Expectations are that a large number of top-running Mopar cars will be entered for competition.

About Mopar: Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Dodge, Jeep and Ram Truck vehicles. Mopar parts are unique in that they are engineered and tested with the same teams that create factory-authorized vehicle specifications for Chrysler, Dodge, Jeep and Ram Truck vehicles – a direct connection that no other aftermarket parts company can provide.