Industry leading VP Racing Fuels announces new product formula and new race track partnership…

VP RACING FUELS INTRODUCES NEW, IMPROVED COOL DOWN™Coolant Enhancer the Newest Addition to VP Madditive® Line

Cool Down_2x7_72VP Racing Fuels has introduced a new, improved formula for VP Cool Down™, its popular coolant performance improver for high-performance radiator systems.  Now included in VP’s portfolio of VP Madditive® performance chemicals, Cool Down decreases cylinder head temperatures up to 50°F!

“Cool Down increases coolant flow for better heat transfer while lubricating all the vital components without the crystallization you find with other coolant additives,” said Bruce Hendel, Director of Sales-Consumer Products.  “It won’t harm radiators or water pumps and it’s approved by most race sanctioning bodies.

“Cool Down is safe for all radiator systems.  It’s ideal for racing, street, RV and tow vehicle applications, and like all VP’s products it’s formulated by the Mad Scientist with the same leading technology and passion for performance that we bring to our race fuels.”

One 16 oz. bottle of Cool Down treats cooling systems of 12-20 quarts.  For systems over 20 quarts, one ounce of Cool Down is required for each additional quart.  For straight water applications, an additional 50% more Cool Down is recommended while diesel applications require twice the normal amount.  Treatments last for one year or 30,000 miles, whichever comes first.

For more information or to identify the nearest dealer, contact the nearest VP regional distribution center, each of which is listed online at http://  Technical questions can be directed to VP Tech Support at 812-878-2025 or


On May 9th Officials with the New Heartland Park Topeka announced VP Racing Fuels has been named the track’s Official Fuel for 2016 and 2017.  The sponsorship encompasses Heartland Park’s dragstrip, oval track, road course and a new motocross track opening this month.  As part of the agreement, the track will have three blends of VP Racing Fuels available at its fuel station – C12™, VP110™ and Motorsport 100™ – with service provided by VP Heartland, VP’s distributor based in Manhattan, Kansas.
“VP Racing Fuels has a long history of supporting all forms of motorsports and we’re happy to bring them on board as our partner,” says Jeff Lacina, Director of Marketing and Communications for the New Heartland Park Topeka. “VP sets the bar for quality and consistency, and its fuels are famous for superior power and performance.  It’s a real benefit to our racers to have convenient access to VP’s fuels at the track.”

“The new management team at Heartland Park has great plans for the facility and it’s exciting to enter into this new partnership with them,” said Justin Bolt, owner of VP Heartland.  “We look forward to supporting the new owners and particularly its sportsman racers with quality products and superior service for many years to come.”


As Official Fuel, fans will see VP Racing Fuels’ presence via billboards and signs throughout the Heartland Park Topeka complex.  Additional exposure will come through the track’s social media and website.

More information about VP Racing Fuels and its products is available at  For local fuel needs, contact Justin Bolt at VP Heartland at 785-539-2700 or  Technical questions regarding fuel selection and tuning can also be directed to VP’s full-time Tech Support staff at 812-878-2025 or

About VP Racing Fuels:

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, World of Outlaws Sprint Cars and Late Models, AMA Supercross, Formula Drift, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more.  VP also markets VP PowerMaster® hobby fuels for R/C racing.  More information is available online at, or

Posted by: Steve Scheidker