VP Racing Fuels Continues Retail Branding Expansion
TRI-LAKES JOINS ROSTER OF VP RACING FUELS RETAIL PARTNERS — Distributor Expects VP Brand Program Will Make Independent Sites More Competitive…
VP Racing Fuels, Inc. announced that Tri-Lakes Petroleum Company, LLC, has signed on with VP’s national retail branding program. A wholesale fuel distributor based in Branson, Missouri, Tri-Lakes services 75 retail and wholesale sites across Missouri, Arkansas, Oklahoma and Kansas.
“Because we’ve distributed racing fuel for VP for the last four years, we were aware of the brand’s great reputation for quality and performance,” said Marvin Roderman, President of Tri-Lakes. “But on the retail side, we operate in an area with a lot of major brands and super independents so we need every advantage to be competitive. That made VP’s low credit card rate a very big deal to us. Together with the option to buy unbranded fuel, that represents significant savings to us. The sharp-looking image and opportunity to sell other VP-branded products are a bonus.”
“Tri-Lakes has a great reputation for doing what is right for their dealers,” said Alan Cerwick, President of VP Racing Fuels. “With years of experience dealing with major oil companies, it speaks volumes that Tri-Lakes saw major advantages with VP’s Branding Program. The in-depth savings, additional revenue and resulting profit from our brand program will put Tri-Lakes in a great position to pick up additional customers and add to its dealer base.”
Tri-Lakes Petroleum has served the Tri-Lakes area since 1978, while currently distributing wholesale oil and fuel products through Missouri, Arkansas, Oklahoma and Kansas. Tri-Lakes was purchased in 2012 by Steve Plaster and Evergreen Investments.
VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, Tudor United SportsCar Championship, World of Outlaws Sprint Cars and Rally America, among more than 60 VP-sponsored racing organizations.
In addition to racing fuels, VP’s product line includes VP Small Engine Fuels, formulated for 2-cycle and 4-cycle portable gas-powered equipment; VP “Madditive™” performance chemicals; and PowerMaster® hobby fuels for R/C Racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.
Posted by: Steve Scheidker