The latest releases from cutting edge and industry leading VP Racing Fuels….

VP Racing Fuels, Inc., the world leader in fuel technology, announced the continuation of their annual Breast Cancer Awareness charitable initiatives.

“Breast cancer has touched just about all of us in one way or another,” said Alan Cerwick, President of VP Racing Fuels. “Every October we strive to make more people aware and increase charitable donations to two very worthy organizations fighting this disease.”

VP’s effort includes the sale of a limited edition “For the Ladies in My Life” men’s t-shirt, as well as a ladies t-shirt, plus a special edition pink VP Racing Motorsports Container®. For every purchase of these items, a donation will be made to the Prevent Cancer® Foundation. For more information visit

In addition, VP has again partnered with Keystone Automotive Operations. Throughout October, Keystone will donate $1.00 to the Susan G. Komen® of Greater Pennsylvania organization from the sale of every Special PINK VP Racing Container sold. Purchases can be made by visiting your local VP Racing Fuels dealer; for more information visit Keystone on Facebook. VP will also be making a matching contribution at the end of the month for an even greater contribution.

VP Racing Fuels, Inc., has announced the launch of their new, fast-paced FIND VP mobile app allowing consumers to find VP products available nearby.

“FIND VP will allow racers, enthusiasts, and consumers to quickly find VP products within their geographic location easily with this app,” said Donato Bonacquisto, Director of Marketing. “VP will literally be at your fingertips after downloading FIND VP from the App Store for Apple iOS iPhones or for Droid devices.”

With the simple app launch, consumers will be able to locate and select from the many products that VP offers including race and performance fuels, lubricants, Madditives®, and branded gas stations. The new FIND VP app includes push notifications to stay up on the latest that VP offers as well as brand and product updates. If the app user has a technical question or a special request they can locate the local VP regional contact as well for help. VP will be adding additional features and benefits to the new release over the year including social login and sharing, user profiles, as well as consumer feedback.

For more information about VP and its products for consumers, enthusiasts, and racers visit

About VP Racing Fuels — VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975.  VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing.  VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at

Posted by Donato Bonacquisto & Bob Merz