Key Sponsorship Renewals for PMRA, Q32 and PBSS

The Eastern Canadian-based PMRA and it’s sister series’ Quick 32 Sportsman and PBSS are pleased to announce the return of key sponsorship support on two fronts…

One of the world’s largest and most popular names in Motorsport instrumentation will be returning to the Pro Modified Racing Association and the Quick 32 Sportsman Series as a contingency sponsor for 2014.

Auto Meter Products, manufacturers of a wide range of automotive and racing instruments, will provide contingency awards for both drag race series at all events for the upcoming season.

Auto Meter has been a part of the popular drag race series since 2006. This year the PMRA will celebrate its 10th anniversary, and the Quick 32 Sportsman Series will begin its sixth year of operation.

We are pleased once again to be a part of both the PMRA and the Quick 32 Sportsman Series, said Marc Erickson, Director of Motorsports for Auto Meter. Both series have done a great job in the promotion of drag racing during the past several years.

Auto Meter offers its customers, both on and off the track, the most extensive line of technologically advanced, competition-inspired, and race-proven instruments of any aftermarket automotive instrument supplier in the world today.AMLogo

“We are proud to have Auto Meter return as part of our contingency package,” stated Bruce Mehlenbacher, Director of Operations of the PMRA and the Quick 32 Sportsman Series. “As the most respected name in high quality, performance aftermarket instrumentation, tachometers, and gauges, Auto Meter is the standard in the industry, and we’re very happy to have them with us once again.”

Started in his Illinois home in 1957, Auto Meter founder Vern Westberg believed that electrical and electronic applications to automotive instrumentation was the way of the future, and started the business with an electric tachometer. He pursued his vision, overcoming the bias that electrical gages were inferior to mechanical instruments, proving that readings with his products were more concise and with less chance of breakdown.

The business grew from a home-based mail-order enterprise, and by the mid 1960s Westberg had developed a new timing light and dwell tach as well as a diesel engine tach.

Always with an ear bent to racers’ concerns, around 1970 Auto Meter introduced its “Monster” tachometer, a precise instrument with a large five-inch face which gave the racer an easy and instant reading on engine speed. This tach paved the way for electronic instruments, and is a mainstay in competition vehicles to this day. It has been cited as one of the 10 most significant speed parts of all time in the world of racing.

Today Auto Meter not only continues to be a leader in automotive gages, it is continually providing state-of-the art instruments and data acquisition units for all types of auto racing.

Auto Meter also works with car manufacturers on OEM equipment for new vehicles, is involved with the motorcycle industry, provides instrumentation to the marine industry, and is a supplier of electric and electronic testing equipment for professional repair facilities.

Along with a contingency award to the low qualifier, the winner and runner-up at each race event, a separate award will be presented through a random draw from the list of qualifiers at each of the PMRA and Quick 32 Sportsman Series drag racing series events for 2014. These contingency programs are designed to increase the exposure and product sales of Auto Meter for race teams and fans in both Series.

Also returning for 2014 as the Preferred Canopy Supplier for The Pro Modified Racing Association, the Quick 32 Sportsman Series, and the Pro Bike & Sled Series, is Impact Canopies Inc., which will continue to provide a strong and professional presence at event race tracks.

Along with providing a sheltered headquarters for the series’ staff, the canopy offers an ideal environment to showcase and sell race-themed apparel and race-related merchandise for fans and visitors at the races.

“We greatly appreciate the support from Impact Canopies,” noted Bruce Mehlenbacher, Director of Operations for the three series. “Not only does Impact provide a first-class canopy shelter for our operations staff during race weekends, it also provides us with high visibility and instant recognition.”
Based in Port Coquitlam BC, Impact Canopies has several locations throughout North America catering to groups in sporting, cultural, and charity events. Its involvement with the PMRA, the Quick 32 Sportsman Series, and the PBSS was its first venture into the motorsport world.

“Impact provides a product that helps a corporation or business concern with promoting its identity,” according to Kim Hubbs, General Manager and Vice President of Sales for Impact Canopies Canada Inc.

“We brand corporate identity that creates instant credibility, he added. We sell basic shelters for keeping cool and dry, but the sexier side is the custom applications that help businesses get noticed.”

Impact provides a wide range of canopy, pop shelter, and folding tent products for a variety of requirements. The company has Canadian roots dating back to 1999 with its Instant Canopies and Instant Canopy Accessories, and in 2006 Impact Images was formed to manufacturer and distributes Instant Canopies and Instant Canopy Accessories.

For more information on Impact Canopies USA/Impact Canopies Canada Inc., visit

Officials of the PMRA, the Quick 32 Sportsman Series, and the PBSS will operate during race weekends in the convenience and comfort of the large Impact Canopies installation at its events during the 2014 season.

The Pro Modified Racing Association (PMRA), enters its 10th season of popular Pro Modified racing this year, while the Quick 32 Sportsman Series, presented by NAPA Auto Parts, will begin its sixth season, and the Pro Bike & Sled Series (PBSS) presented by Wiseco Performance Products, begins its fourth year of operation. Several times during the race season all three series compete at the same weekend events, offering a colourful, diverse, and exciting package of drag racing action.

The 2014 season for all three series opens May 16-18 at the Grand Bend Motorplex with the running of the RPM Magazine / Lucas Oil MAYHEM at the BEND Presented By Mickey Thompson Tires.

Posted by: Tim Miller