VP Racing Fuels® appoints KELLEY HENDEL as General Manager for Consumer Products…..

VP Racing Fuels®, Inc., announced the appointment of Kelley Hendel as General Manager-Consumer Products. Based at the company’s corporate headquarters in San Antonio, Texas, Hendel will be responsible for overseeing customer service and support for distributors, dealers and retail customers who purchase VP’s consumer products including VP Small Engine Fuels, VP Madditives™ and VP PowerWash™, as well as VP PowerMaster® hobby fuel.

With VP Racing Fuels since 1995, Hendel most recently had been responsible for managing operations and customer service for the 7-state Western sales region from VP’s Western Division office in Murrieta, California.

Kelly Hendel

Kelly Hendel

“Kelley will bring broad and deep experience to our Consumer Products division,” said Alan Cerwick, President of VP Racing Fuels. “After many years of providing our racing fuel customers with exemplary service, we’re confident the dealers in our distributor network will view Kelley’s enthusiasm, commitment and expertise as a great asset.”

Hendel is an avid motorsports fan and rides both dirt and street motorcycles. She enjoys driving any sports car with a proper manual transmission and has participated in a number of track day events.

In a related move, Josh Hoffner, has been promoted to Office Manager for the VP Western Region office, replacing Hendel. Hendel can be reached at 210-635-7744 or kelley@vpracingfuels.com. Hoffner can be reached at 951-696-5100 or josh@vpracingfuels.com.

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars, TORC-The Off Road Championship, Pirelli World Championship, NHRA Championship Drag Racing and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of VP’s retail branding program, gas stations across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle portable outdoor power equipment; VP Madditive™ performance chemicals; and VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

Kelley Hendel: 210-635-7744; kelley@vpracingfuels.com

Posted by:  Steve Scheidker