Industry leading VP Racing Fuels selected for prestigious PRI award…

VP Racing Fuels, recognized around the world for performance fuels and chemicals, was awarded the coveted PRI Global Media Award for its new STAY FROSTY™ Race Ready Coolant.

Motorsports journalists from the United Kingdom and Canada, tasked with identifying and discovering what new products are likely to succeed in their home countries, selected STAY FROSTY.

“The journalists that make up the PRI Global panel are highly respected,” said Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “Their opinions really matter because they know their markets. With the help of this endorsement there’s an even stronger probability STAY FROSTY will do well in North America and overseas. With the extensive distribution network we have in place it will be very easy for racers and enthusiasts to keep cool and STAY FROSTY when it counts.”

The PRI Global Media Award is the second prestigious award VP and STAY FROSTY have received for 2019. In November, the Specialty Equipment Manufacturer’s Association panel of international media voted STAY FROSTY one of the best new products at the SEMA Show.

Overheating an automotive or motorcycle engine will not only ruin an outing but can cause significant, costly damage. VP’s R&D department has been working with engine builders, racers, tracks, and race series from around the world for over forty years. The technology employed in STAY FROSTY High-Performance and STAY FROSTY Race-Ready formulas were developed to continue VP’s efforts to help engines stay healthy.

“STAY FROSTY is a proprietary coolant formulated for engines that require additional protection from overheating,” said Andy Deel, Division Manager – VP Consumer Products. “In street and off-road uses, operating temperatures are reduced by up to 25° F compared to the conventional glycol-based coolants. For race applications, the ready to use STAY FROSTY race formula can reduce temperatures by as much as 100°F, and since there’s no glycol, track surfaces won’t get slippery if there’s a spill or leak.”

COOL DOWN™, a VP Madditives® coolant enhancer, can be added to any radiator coolant system and is particularly helpful in racing, street, RV, and tow vehicle applications. Reducing cylinder temperatures by up to 50°F, COOL DOWN also protects sensitive aluminum alloys from corrosion and lubricates all vital coolant system components.

The 2018 edition of PRI held at Indianapolis also included a number of other important product reveals from VP Racing Fuels

VP Racing Fuels, Inc., introduced their new “Octanium™ Unleaded octane improver to attendees at the PRI Show in Indianapolis on October 6th.

VP’s New Octanium Unleaded increases octane up to 7 numbers and improves throttle response and acceleration performance. It cleans fuel injectors, eliminates gum and varnish build-up, and acts as a lead substitute. One bottle treats up to 10 gallons of gasoline, increasing octane by up to 70 points.

“Octanium Unleaded octane booster can bump up the octane to stop the rattle or pinging,” said Andy Deel, Division Manager – VP Consumer Products. “The fact that it is safe for vehicles with converters or oxygen sensors makes this product an all-around performer.”

VP Racing Fuels, Inc., with a global reputation for high-performance fuels for all types of engines, also introduced their new Classic, Traditional and Custom lubricant product line to PRI Show attendees.

“There are a blinding number of oils and lubricants on store shelves,” said Richard Glady, Division Manager – VP Lubricants. “But now, from VP, the consumers, racers, tuners, and engine builders who have relied on the VP logo all these years can select a motor oil or lubricant made specifically for their needs and know it has the technology and VP’s dedication to performance behind every ounce.”

VP now offers VP Classic™ non-synthetic racing oils in 10W-30, 20W-50, and SAE 30 weights offering a friction reducing additive, strong detergent, and superior film strength. Classic SAE 80-W-90 API GL-4 Hi-Performance gear oil for use in traditional manual transmissions complements the line. VP Traditional™ are non-synthetic racing oils in SAE 50 and SAE 60 heavier viscosity with the enhancements offered by the Classics and built for extremely stressed competition engines fueled by racing fuel, gasoline, diesel, alcohol, or nitromethane.

In addition, VP’s custom blended lubricant product line now offers VP NITRO™ Hi-Performance SAE 70 racing oil for nitro engines only, an VP EX HP™ High Performance full synthetic SAE 0W-50 racing oil, VP Diesel Compression Ignition 1 full synthetic racing oil in SAE 5W-40, VP’s new Hi-Performance 75W-140LS full synthetic limited slip and 80W-140LS conventional limited-slip API GL-5 gear oils.

VP Racing Fuels, known around the world for powering the evolution of racing fuels, introduced four new fuel products at this year’s PRI Show.

X85L™ is an 85% Ethanol 15% Hydrocarbon racing fuel with a lead additive package to increase octane and the lubricity of the fuel. X14™ is a non-oxygenated leaded general purpose racing fuel that is economically priced, and a good choice for any number of racing applications, including 598-615 cubic inch naturally aspirated big bracket engines and NHRA Super Comp and Super Gas racing. X14 has a MON of 112 for compression ratios up to 15:1.

“Our new X85L and X14 race fuels are perfect go-to fuels for a large number of racers, but we didn’t stop there,” said Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “Our R&D team worked with racers and engine builders throughout the year, and we are also proud to have added Eco96™ and UTV 96™ to our extensive fuel menu. Some companies might think they can fuel everything with a handful of products. We’ve known better for years, and our growth in North America and around the world is proof we’ve got the right formula.”

VP Eco96™ is an unleaded, oxygenated off-road racing fuel made specifically for Ecotec engines or other applications that can run low octane fuel. With the fuel’s unique chemical properties, VP Eco96 prevents vapor lock in the extreme heat of desert racing better than pump gas and standard types of race fuel.

VP UTV96™ is specifically built for the UTV market and increases performance in both naturally aspirated engines as well as turbo-charged engines and is great for all makes of UTVs. By outperforming standard pump gas as it pertains to the fuels boiling point, UTV96 reduces the chance of harmful vapor locking in long, hot desert races and recreational outings.

About VP Racing FuelsVP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines.

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