VP Racing Fuels “High Gear” Video Released

VP RACING FUELS MOVES INTO “HIGH GEAR” WITH RELEASE OF MUSIC VIDEO  — Brand Creating Buzz with Nontraditional Marketing Support for Retail Partners….

Following its recent announcement and “teaser” video, VP Racing Fuels today released its first full-blown music video, “High Gear,” featuring fast cars, hot girls, and the hard-driving title song, “High Gear,” performed by the JC All-Stars band. Viewable at http://www.youtube.com/watch?v=UEPmA39CXeA, the video’s out-of-the-box storyline follows three supermodels who each take on a fast car in a new sporting concept dubbed “Dragnastics,” concluding with an unexpected and entertaining finale.

“Our retail branding program is gaining momentum every day, largely due to VP’s differentiation from major brands,” said Alan Cerwick, President of VP Racing Fuels. “First, in contrast to major brands, the VP brand is fresh, edgy and fun. We support our distributors and dealers by creating a buzz around the brand using nontraditional marketing programs, of which our first-ever music video is a great example. No other brand is in a position to offer this type of support. And as distributors and dealers learn how VP’s program also gives them more freedom and control over their business, the advantages of rebranding with VP become self-evident.”

“Just as it’s pushed the limits with leading-edge race fuel formulas over the years, VP’s cutting-edge attitude and innovative marketing programs will support our retail branding partners in a way other brands can’t follow,” added Steve Scheidker, Director of Marketing for VP Racing Fuels. “Beyond the brand awareness inherent in our widespread presence throughout motorsports, we’ll leverage social media and other tactics to reach a younger demographic that is so important to the growth of any business.”

The VP brand’s appeal to racers and performance enthusiasts is a critical component of its retail branding business model. “Racing is the foundation of our business and the source of our strongest advocates in the retail world,” said Cerwick. “One of the key objectives of our retail branding program is to leverage its success to reinvest in racing. Our branded stores will help promote our series partners, create new race fans and help racing grow. As racing grows, it will increase awareness of the VP brand and drive customers to our retail stores, in a cycle that should be sustainable for years to come.”

In addition to unique marketing support, VP’s retail branding program offers dealers and distributors substantial expense reductions along with new revenue streams with VP performance products, including VP101™, a street legal unleaded performance fuel and VP Fuel Cubes™ stocked with 5-gallon pails of VP’s off-road racing fuels.

“VP’s branding program is truly a game-changer,” added Cerwick. “Its adoption by a growing list of new partners validates the strength of the VP brand and our ability to deliver the biggest competitive advantage to date.”

For more information about VP’s retail branding program, visit VPRacingFuels.com/Branding or contact:


Ted Tritt – 210-510-8409 or ted.tritt@vpracingfuels.com

Upper Midwest/Northeast

Matt Schuster – 210-784-6708 or matt.schuster@vpracingfuels.com


Bryan Noonen – 210-289-6000 or bryan.noonen@vpracingfuels.com

VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, AMA Supercross and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

In addition to race fuels, VP’s product line includes VP Small Engine Fuel, formulated for 2-cycle and 4-cycle portable gas-powered equipment and VP PowerMaster® hobby fuels for R/C Racing. More information is available online at VPRacingFuels.comVP-SEF.com or PowermasterFuels.com.

Posted by Steve Scheidker