VP Racing Fuels – Industry Updates
Artist to bring new look to iconic VP Racing Fuels Calendar girls – Duncan Oil is new retail branding partner……
VP Racing Fuels announced Sept. 24th a partnership with Jennifer Janesko, wherein the midwest-based artist will generate on an annual basis VP-branded paintings in support of the company’s retail branding program and other product lines. The paintings will be reproduced as “VP Pit Crew Pin-Up” posters to complement VP’s traditional calendar posters, with the first poster in the pin-up series scheduled for release in the coming weeks.
For years, VP’s annual calendar posters have become a sought-after collector’s item among its customers and race fans. Featuring photographs of stunningly beautiful female models, the calendars grace the walls of garages, pits and other work spaces across the U.S. and around the world.
Jennifer Janesko
Meanwhile, Janesko’s art career evolved from fashion illustration to a collection of stylized pinup images of the female form displayed in galleries around the country. As an artist, Janesko is driven to pursue unique and creative projects that bring together people who appreciate the arts in all forms. “I’m excited about working with VP Racing Fuels to expose their brand through my art to new market segments,” Janesko said.
“This is yet another example of VP’s ‘out-of-the-box’ marketing support available to those petroleum distributors and C-store owners who buy in to our retail branding program,” said Alan Cerwick, President of VP Racing Fuels. “We’re able to pursue marketing strategies the conservative oil companies could not begin to even contemplate.”
“As soon as I saw Jennifer’s work, I was impressed with its innovative style,” Cerwick added. “There’s nothing conventional about VP and nothing conventional about Jennifer’s paintings, making her the perfect partner to develop what we anticipate will be a sought-after collector’s item in its own right for years to come.”
After earning a degree in fashion design, Jennifer Janesko launched an art career focusing on fashion illustration before developing her collection of stylized pinup images. The artist’s work has been featured in popular magazines such as Maxim and Playboy as well as appearing in feature films, national television shows and international publications. New and established collectors are now able to enjoy Janesko’s work through published books, calendars, postcards and prints. Janesko is also launching a new line of jewelry, which can be viewed online at janesko.com.
For more information about Janesko and her work, visit janeskofineart.com
For more information about VP Racing Fuels and its branding program, visit VPRacingFuels.com or contact:
Southeastern/Mid-Atlantic – Ted Tritt – 210-510-8409 or ted.tritt@vpracingfuels.com
Upper Midwest/Northeast Matt Schuster – 210-784-6708 or matt.schuster@vpracingfuels.com
South Central/West Bryan Noonen – 210-289-6000 or bryan.noonen@vpracingfuels.com
VP Racing Fuels is best known as the world leader in performance fuel technology, fueling winners in virtually every racing category and class on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
In addition to racing fuels, VP’s product line includes VP Small Engine Fuels for portable 2- and 4-cycle gas-powered tools and PowerMaster hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com and PowerMasterFuels.com.
DUNCAN OIL SIGNS ON WITH VP’S NEW RETAIL BRANDING PROGRAM
VP Racing Fuels, Inc. announced September 26th that Duncan Oil Company has signed on as the latest partner in its national branding program. “We think VP has an operating model that separates them from other suppliers,” said Roger McDaniel, President of Duncan Oil. “VP’s image package is outstanding and its credit card program is ultra-competitive along with advertising support on and off the track.”
“VP has tremendous customer loyalty, stemming from its products that ‘deliver the goods’ for the performance fuel user,” McDaniel continued. “We believe that customer loyalty will migrate to other consumers outside the performance fuels industry and will be the ‘next cool thing’ for gasoline retailers. VP’s Fuel System Cleaner and Power Boost dispenser add-on is unique in the industry and will create a lot of buzz with retailers and customers.”
“We’re thrilled to welcome Duncan Oil to the VP family,” said Alan Cerwick, President of VP Racing Fuels. “Getting buy-in from a partner with the stature and reputation of Duncan Oil speaks volumes about the uniqueness and credibility of our retail branding concept.”
“We especially like VP’s commitment to maintaining some program exclusiveness, allowing both the retailer and distributor to grow and compete with those just offering traditional programs,” McDaniel added. “This better allows investments to be made to grow and promote the brand.”
Based in Beavercreek, Ohio, Duncan Oil has operated as a distributor and retailer of petroleum products for 45 years. Duncan markets its petroleum products and industry related products and services to commercial, industrial, residential, municipal and end consumer users via partnerships with 200 retailers in more than 14 states, including Ohio, Michigan, Wisconsin, Minnesota, Indiana, Illinois, Kentucky, Pennsylvania, New York, West Virginia, Tennessee, Virginia and Florida.
VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
In addition to racing fuels, VP’s product line includes SEF Small Engine Fuels, formulated specifically for 2-cycle and 4-cycle portable gas-powered equipment and PowerMaster hobby fuels for R/C Racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.
Posted by: Steve Scheidker
