New Naming Rights « DragRaceCanada.com

New Naming Rights

by editor on Nov.24, 2018, under International Dateline

Australia’s iconic Sydney Dragway announces new naming rights for next season’s East Coast Thunder event….

Atlantic Oils has entered into the naming rights partnership with the race track following 7 years of associate sponsorship on the multi car Top Fuel team of Rapisarda Autosport International and the JSS Racing Pro Slammer team of Sam Fenech, amongst others.

The agreement will see the event to be known as the Atlantic Oils East Coast Thunder for 2019, with a significant corporate commitment from Atlantic Oils to become one of the cornerstones of their brand awareness program for the coming years. The company expects to host in excess of 1000 guests at the event which is one of the showpieces of the Sydney Dragway Calendar.

Atlantic Oils Managing Director, Steve Kalamvokis, said today “We have been impressed with the growth of Sydney Dragway and the 400 Thunder Series over the past few seasons. Being involved at a team level with the Rapisarda family and others has shown us just how exciting Drag Racing can be, and we can’t wait to showcase it on a massive scale to our customers, distributors and employees at the Atlantic Oils East Coast Thunder next season!”

The Atlantic Oils East Coast Thunder, to be held over the first weekend in November, will see the biggest names in drag racing go head-to-head in an attempt to win one of the most prestigious races in Australian Drag Racing.

“We are thrilled to welcome Atlantic Oils as part of the extended Sydney Dragway family for our 15^th Anniversary Season”, Partnerships and Media Manager for Sydney Dragway Rusty Gregory enthused. “We have shown over the last 12 months that Sydney Dragway is becoming a key promotional tool for many of our partners, and this is a great example of how we can help put together progressive and forward thinking sponsorship programs that can be a once-in-a-lifetime visceral experience for their clients”

The partnership includes traditional sponsorship elements such as naming rights and signage, and unique event activation initiatives such as money-can’t-buy Top Fuel start line experiences, corporate hospitality alongside the Rapisarda Autosport International Top Fuel teams in their pit area, and trade based incentives for customers and distributors of Atlantic Oils.