ADRL Teams with NAPA for 3rd Season Stop
The American Drag Racing League’s (ADRL) 3rd event of the season and second trip to Maple Grove Raceway will include a special first-time partner….
The world’s premier eighth-mile drag racing league announced that NAPA Auto Parts will be a marketing sponsor for the ADRL’s upcoming Northeast Drags II presented by Penske, which will take place at Maple Grove Raceway on May 4-5.
More than 90 NAPA Auto Parts stores in the Reading, Pa. area will help promote the ADRL’s second trip to historic Maple Grove by offering discount ticket coupons and leading a promotional partnership that includes live appearances, track displays and other promotions. These discount coupons for the Northeast Drags II presented by Penske will be available at all area NAPA Auto Parts stores through the new marketing sponsorship.
The first-time partnership will allow fans to redeem their ADRL coupons from NAPA Auto Parts stores when purchasing tickets for the Northeast Drags II presented by Penske at the Maple Grove Raceway box office.
The discount coupon will give race fans $5 off any $15 single-day ticket or $5 off a $25 two-day, weekend ticket.
“NAPA Auto Parts is thrilled to partner with ADRL and Maple Grove Raceway, the “Fenway Park” of drag racing facilities,” Quaker City Motor Parts Company Jeff Riling said. “ADRL participants and fans are our customers. It’s family-based, affordable and fast-paced excitement, and we invite everyone to join us for a wonderful weekend of thrilling racing and action.”
“We are excited to be working with a company like NAPA Auto Parts for the upcoming Northeast Drags II presented by Penske and we are thrilled with the opportunities it has presented,” ADRL Executive Vice President Jeff Fortune said. “This is a great partnership in a number of ways and with the strong support they have already shown, we can’t wait to return to Maple Grove Raceway. There was an immense amount of excitement when we raced there for the first time in 2011, and now with this partnership with NAPA Auto Parts, we are confident our return trip in 2012 will
be even bigger. This partnership will help more fans than ever experience some of the best drag racing in the world at one of the top tracks in the nation.”
With the ADRL’s new classes and fast-paced live events, there is considerable excitement and anticipation surrounding the world’s premier eighth-mile drag racing league as it returns to Maple Grove for the second time. The ADRL made its debut at the track in 2011. The Northeast Drags II presented by Penske is the third stop on the
10-race 2012 ADRL Tour.
Posted by: Josh Hachat
(Photo by: Bruce Biegler)
