Star Fuel & VP Racing Fuels Announce Branding Program……

Distributor to Leverage VP Brand to Make Independent Sites More Competitive
VP Racing Fuels, Inc.  announced that Star Fuel of Oklahoma, LLC, has signed on as the latest partner in its national branding program. Based in Leawood, Kansas, Star supports 275 retail sites in an operating area that encompasses Kansas, Oklahoma, Colorado, Missouri and Arkansas with future plans for expansion in Nebraska.

“VP’s branding program appealed to us first because of the significant savings we and our station owners will realize from lower credit card fees and the ability to source unbranded supply,” said James Koop, Senior Vice President of Business Development for Star Fuel. “But we see VP’s race fuels as a real point of differentiation for our station owners, offering incremental revenue from an untapped segment.”

“Good gas is good gas, but race fuel will appeal to the many racers and performance enthusiasts in our market area with street rods, muscle cars, motorcycles and more,” Koop added. “We anticipate each of our VP-branded stations will sell VP’s off-road fuel blends in 5-gallon pails from a Fuel Cube™ along with VP Madditives, VP Small Engine Fuels and other VP-branded products. The whole program serves to make our station owners more competitive.”

“We are incredibly proud to add Star Fuel to our growing family of distributor partners,” said Alan Cerwick, President of VP Racing Fuels. “We’re very selective in choosing our partners, evaluating candidates’ financial stability and longevity of business model as well as business practices, trust, integrity and strategic fit. Clearly, Star Fuel excels in every category. They are a leader among their peers and I couldn’t more pleased to be working with them to grow our respective businesses. With VP’s game-changing business model, together we’ll be positioned to offer the best solutions to the challenges faced by today’s convenience store owners.”


For more information about VP Racing Fuels’ retail branding program, visit or contact:

Ted Tritt – 210-510-8409 or

Upper Midwest/Northeast
Matt Schuster – 210-784-6708 or

South Central/West
Bryan Noonen – 210-289-6000 or

Star Fuel Centers is a company born from real world experience gained in the operation of convenience stores. From a single convenience store in Lenexa, Kansas, Star Fuel Centers quickly grew to a small chain of 8 locations in Kansas before buying 75 locations in the Oklahoma City market. As the wholesale side of the business also began to grow, Star Fuel divested itself of the retail operations to focus on site development and site management in partnership with both new and existing customers, leveraging its . expertise to make those customers as successful as possible.

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of its retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive™ performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at, or

Posted by:
Steve Scheidker