Sponsor Repeats Bolster PMRA/Q32/PBSS Circuit

by editor on Nov.30, 2011, under Performance Pipeline

Sponsor Repeats Bolster PMRA/Q32/PBSS Circuits

It was announced this week that industry leaders NGK Spark Plugs and Auto Meter Products will return as major contengency sponsors for the PMRA, Q32 and PBSS racing circuits in 2012….

World leader in spark plugs NGK to support drag race series for 2012 season

NGK Spark Plugs, one of the world leaders in spark plugs and related items is returning to the Pro Modified Racing Association, the Quick 32 Sportsman Series, and the Pro Bike & Sled Series in support of these three popular drag racing series.

“We are grateful for the involvement of NGK Spark Plugs,” said Bruce Mehlenbacher, Director of Operations for all three series. “They produce an excellent product, and are renowned for their commitment to auto racing.”

Started in Japan in 1936, NGK has established itself not only as a major supplier of new automobile spark plugs and wiring sets, it is also a leader in motorsports around the globe. Along with its involvement in drag racing, NGK manufactures product for Formula One, NASCAR, and the IZOD IndyCar series. The company has 15 facilities around the world, including three in North America.

As one of the dominate companies in its field, NGK continues to work with racing sanctions and teams to develop state-of-the-art products for competition, including hands-on support with the PMRA, the Quick 32 Sportsman Series, and the PBSS.

“Our involvement with both the PMRA and the Quick 32 has been beneficial,” noted Sukhneet Mavi, Technical Service Coordinator with NGK Spark Plugs Canada Limited. “Both series have been good testimony to our products, and we are glad to be on board with the new and exciting PBSS.”

“With its extensive and significant achievements in racing, we are proud to have NGK Spark Plugs,” added Mehlenbacher. “Their reputation is the best, and we are pleased they have returned for another season.”

Instrument icon Auto Meter to offer contingency sponsorship for drag race series

One of the world’s largest and most popular names in motorsport instrumentation will be returning to the Pro Modified Racing Association and the Quick 32 Sportsman Series as a Contingency sponsor for 2012.

Auto Meter Products, manufacturers of a wide range of automotive and racing instruments, will provide contingency awards for both drag race series at all events for the upcoming season.

Auto Meter has been a part of the popular drag race series since 2006.

“We are pleased once again to be a part of both the PMRA and the Quick 32 Sportsman Series,” said Marc Erickson, Director of Motorsports for Auto Meter. “Both series have done a great job in the promotion of drag racing during the past several years.”

Auto Meter offers its customers the most extensive line of technologically advanced, competition-inspired, and race-proven instruments of any aftermarket automotive instrument supplier in the world today.

“We are proud to have Auto Meter return as part of our contingency package,” stated Bruce Mehlenbacher, Director of Operations of the PMRA and the Quick 32 Sportsman Series. “As the most respected name in high quality, performance aftermarket instrumentation, tachometers, and gauges, Auto Meter is the standard in the industry, and we are very happy to have them with us once again.”

Started in his Illinois home in 1957, Auto Meter founder Vern Westberg believed that electrical and electronic applications to automotive instrumentation was the way of the future, and started the business with an electric tachometer. He pursued his vision, overcoming the bias that electrical gages were inferior to mechanical instruments, proving that readings with his products were more concise and with less chance of breakdown.

The business grew from a home-based mail-order enterprise, and by the mid 1960s Westberg had developed a new timing light and dwell tach as well as a diesel engine tach.

Always with an ear bent to racers’ concerns, around 1970 Auto Meter introduced its “Monster” tachometer, a precise instrument with a large five-inch face which gave the racer an easy and instant reading on engine speed. This tach paved the way for electronic instruments, and is a mainstay in competition vehicles to this day. It has been cited as one of the 10 most significant speed parts of all time in the world of racing.

Today Auto Meter not only continues to be a leader in automotive gages, it is continually providing state-of-the art instruments and data acquisition units for all types of auto racing.Auto Meter also works with car manufacturers on OEM equipment for new vehicles, is involved with the motorcycle industry, provides instrumentation to the marine industry, and is a supplier of electric and electronic testing equipment for professional repair facilities.

Along with a contingency award to the low qualifier, the winner and runner-up at each race event, a separate award will be presented through a random draw from the list of qualifiers at each of the PMRA and Quick 32 Sportsman Series drag racing series events for 2012. These contingency programs are designed to increase the exposure and product sales of Auto Meter for race teams and fans in both Series.