VP Racing Fuels announced it is marking Breast Cancer Awareness Month by doubling the amount of money it donates with each sale of its pink VP Motorsport Container®. The pink containers were created to support Breast Cancer Awareness when introduced in late 2012. Since then, a portion of the proceeds from each sale throughout the year has been donated to the Prevent Cancer Foundation, but during each October the amount of the donation is doubled.Pink jug with tag_3x4.5_72dpi

“Our pink Motorsport Container has resonated with many people inside and outside the racing community,” said Alan Cerwick, President of VP Racing Fuels. “So many people are touched by this disease, including those in the extended VP Racing Fuels family. To do our part, we’re committed to raising money for the Prevent Cancer Foundation in support of its cancer prevention research, education and community outreach programs.”

VP’s pink Motorsport Containers can be ordered online at VPRacingFuels.com, or by contacting the appropriate regional VP distribution center to locate the nearest VP dealer. Regional VP offices are listed online at http://www.vpracingfuels.com/contactus.html. For more information about the Prevent Cancer Foundation, visit preventcancer.org.

VP Motorsport Containers are made with only the highest quality virgin high-density polyethylene, including 30% more material than standard containers to withstand the roughest treatment. The containers are subjected to a 15-point quality test and carry a 3-year limited warranty. They feature an ergonomically contoured handle, bottom grip for easy pouring and a nonbreakable multipurpose cap with rubber gaskets.

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of Tudor United SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars, TORC-The Off Road Championship, Pirelli World Challenge, NHRA Championship Drag Racing and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of its retail branding program, gas stations/convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive™ performance chemicals; and VP/PowerMaster® hobby fuels for R/C Racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.


VP Consumer Products
Bruce Hendel: 909-322-0737; bruce.hendel@vpracingfuels.com

VP Media Relations
Steve Scheidker: 210-635-7744; steves@vpracingfuels.com

Posted by:  Steve Scheidker