Sapp Bros & VP Brand Align

SAPP BROS., INC. TO HELP GROW VP BRAND IN UPPER MIDWEST –  Distributor adopts VP Racing Fuels Retail Brand Program…

VP Racing Fuels, Inc.  announced the addition of Omaha, Nebraska-based Sapp Bros., Inc. to its roster of retail brand partners. In addition to operating 16 Travel Centers, Sapp Bros., Inc provides wholesale distribution of fuels and lubricants to 160+ branded and 40+ unbranded retail sites in eight states, from Utah to Pennsylvania.

“Among the benefits that sold us on VP’s retail brand program were its attractive image, its great credit card rates and the ability to source unbranded fuel for our sites,” said Doug Coziahr, Retail Sales Manager for Sapp Bros., Inc. “The VP branded program will put our dealers in a much better position to compete against other unbranded large chains.” vp_fuels_color_rgb_2x1.5

“We’re excited to welcome Sapp Bros., Inc. to our family of retail brand partners,” said Alan Cerwick, President of VP Racing Fuels. “Sapp Bros., Inc. is a highly respected, innovative and forward-thinking marketer that understands the need for a solution like VP in today’s challenging retail fuel market. With this newly forged relationship, we have tremendous confidence in their ability to aggressively grow the VP brand in the upper Midwest.”

Sapp Bros Travel Center was started by the four Sapp brothers in Omaha in 1971.  Sapp Bros., Inc. has grown into a chain of sixteen travel centers operating in Nebraska, Iowa, Illinois, Pennsylvania, Kansas, Colorado, Wyoming and Utah as well as wholesale supply. More information is available online at

VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

In addition to racing fuels, VP’s product line includes VP Small Engine Fuels, formulated specifically for 2-cycle and 4-cycle portable gas-powered equipment and PowerMaster® hobby fuels for R/C Racing. More information is available online at or

Posted by:  Steve Scheidker